Overview
Lusha is a sales tool that ai b2b contact enrichment. It's built for small teams who want results without stitching together five separate apps. Compared to other sales options in our directory, Lusha stands out for an unusually generous free tier, and its freemium model ($36/mo) keeps it within reach for most workflows. Real users have left 1,120 reviews averaging 4.3 out of 5, which puts it firmly in the upper tier of tools we track.
Key features
- Pipeline forecasting
- Team analytics and coaching
- Native CRM integrations
- CRM enrichment and intent signals
Use cases
- Founders run first 100 sales calls without hiring a rep.
- AEs auto-summarize calls and update the CRM hands-free.
Pros
- Pricing scales with use, not headcount
- Polished onboarding and templates
Cons
- Privacy controls depend on the plan you choose
- Most expensive tier is needed to unlock the best features
- Steeper learning curve than a basic competitor
Pricing
| Tier | Price | What's included |
|---|---|---|
| Free | $0 | Core features with monthly usage caps. |
| Starter / Pro | $36/mo | Higher limits, priority output, removed watermarks, and core team features. |
| Team / Business | Custom | SSO, audit logs, dedicated support, and volume pricing for organizations. |
How it compares
If you're weighing Lusha against alternatives, the closest competitors in the Sales category are Clay and Apollo.io. Clay (Freemium, $149/mo) tends to win on pricing flexibility, while Lusha usually pulls ahead on an unusually generous free tier. For most teams the decision comes down to budget and which integrations you already rely on.
FAQ
Does Lusha offer a free trial?
Yes. Lusha has a free tier that lets you try the core product before deciding whether to upgrade. Paid plans add higher usage limits and more advanced features.
Does Lusha have an API?
Most sales tools at this tier ship an API. Check Lusha's docs at https://lusha.com for the latest endpoints, rate limits, and SDKs.
Is Lusha good for teams?
Yes — Lusha is built with teams in mind. Workspaces, shared assets, and admin controls are part of its paid plans.